Posts by Spencer Toth

Moving our SaaS conversion tracking from Google Analytics to KISSmetrics was a great decision, but there were a few things I learned that I wish I would have known before jumping in that would have saved time.

Accurately tracking new signups, upgrades, and downgrades for a SaaS is extremely important. When our JavaScript Events broke and Google Analytics was no longer reliable, I moved all conversion tracking to KISSmetrics. Query parameters proved to be the simplest and most reliable way to accurately track Events in KISSMetrics.

Running routine tasks like a server health check often sends an email every time it returns healthy. Overtime, they’re easy to ignore. But, what you really need to know is when these email stop sending. Using a new Dead Man’s Snitch feature, you can now easily monitor when an email isn’t sent and DMS will alert you.

Reminding and motivating your team to write blog posts can be hard. Constantly nagging them won’t help much either. With a slightly more constructive approach, we hope to increase our blog posting to once per week by scheduling months in advance and sending a simple reminder if we get off track using this quick and automated “Recipe.”

Understanding what keywords visitors use to find your website will help you optimize your AdWords Campaigns…even if it involves snitching for the DEA.

Often, people are left unsure if their Google tags have been installed correctly on their website. This simple tool helps troubleshoot installation of tracking codes and tags to see if yours are working correctly, or better yet, to see if you’re being tracked.

If you’re having trouble enabling the Demographics & Interest Reports in Google Analytics, here’s what you need to know. Instructions on enabling the reports are also covered.